Main Content

Srikant Vadali

2005 - Ph.D., Penn State University, Business
1995 - M.B.A., Indian Institute of Management (Lucknow, India)
1993 - B.Tech., Indian Institute of Technology (Chennai, India) Mechanical Engineering

Teaching

I am a firm believer that the application of theoretical concepts to real world situations helps students internalize course material. I also encourage student critical thinking and provide opportunities via class discussions to hone analytical skills.

I teach several courses in the marketing area including the Principles of Marketing, Consumer Behavior, and Integrated Marketing Communications. I have also taught Marketing Research and Business-to-Business Marketing.

Research

My primary area of research is in marketing research. My research projects investigate various ways firms can improve how they conduct market research studies. In a recent project, I examine how firms should compensate consumers in a research study to encourage them to provide accurate answers to survey questions. I also like to examine the effectiveness of different pedagogy approaches in obtaining desired learning outcomes.

Contact Information

Prof. Srikant Vadali
Srikant Vadali

Assistant Professor
Department of Economics and Business
Saint Anselm College
100 Saint Anselm Drive
Manchester, NH 03102

(603) 641-7285
Fax: (603) 641-7268

Office: 203 Joseph Hall