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Anselmian Brand

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Move in day 2012What does an Anselmian welcome look like? Something like this. See you soon, Class of 2018!
A Spring Break Alternative participantMore than 200 students participated in alternative break trips in 2013.
Students stand in for candidates on the ABC debate stageWe take our debates seriously, whether they're presidential, or not.
A men's lacrosse playerTwenty sports. One team. A tradition of excellence. Go Hawks!
Students perform in the college choir at the Abbey ChurchOur college choir is second to none, and celebrates 27 years of performing in 2014!

Main Content

Anselmian Personality

Our personality sets the tone for how our brand communicates.

It articulates the ways that we want our audience to think and feel about our brand.

These six personality traits will drive the voice and image for all brand communications.


RATIONAL
(how we want people to think about the brand)

Classic

timeless and traditional, but not
formal or old fashioned

Dynamic

using experience to break
new ground 

Contemplative

taking time to reflect

 

EMOTIONAL
(how we want people to feel about the brand)

Passionate

vibrant and enthusiastic
about what we do 

Altruistic

compassionate and
concerned for others 

Hospitable

generous and kind

 

  • Note, in the table above, the introduction of our neutral palette, an element of our visual brand.

Being Anselmian: College Viewbook