These standards apply to content placed on the college Web sites accessible by the public. Web content publishers must also abide by the college's Web publishing policies.
Online Style Guide
To achieve consistency across Saint Anselm's Web sites and electronic publications, the Office of College Communications and Marketing has published an Online Style Guide. The style guide establishes the college's preferences in punctuation, style, and usage of many commonly used words and phrases. Additional sections focus on editorial preferences and troublesome areas for writers.
Writing for the Web
Writing for the Web is different than writing for print. Web visitors scan pages for information rather than reading long pages of brochure-like text. All documents should therefore be edited and optimized for viewing online before being posted on the college Web site.
Web Page Headers
Since Web visitors can enter the college Web site from anywhere, it is important that every Saint Anselm College Web page use an approved college logo. The logo, when clicked by Web visitors, should link to the main college home page - http://www.anselm.edu.
Web Page Footers
Out of courtesy for Web visitors, every Web page footer should include college identification information, including the college mailing address and phone number. These features are already included in the content management system and HTML Web templates available provided by the Office of College Communications and Marketing.
© 2010 Saint Anselm College, 100 Saint Anselm Drive, Manchester, NH 03102
Web Author Information
At a minimum, and out of courtesy for Web visitors, the home page of each department, faculty, or staff Web site should include relevant contact information that identifies a site's owner.
|Office/Department Home Page||Individual Home Page|
|Contact Information||Contact Information|
|College Communications and Marketing||Joe X. Doe|
|Saint Anselm College||Director, College Communications and Marketing|
|100 Saint Anselm Drive #1737||Saint Anselm College|
|Manchester, NH 03102||100 Saint Anselm Drive #1737|
|Manchester, NH 03102|
Web Page Templates
Most high-level pages on the college Web site are managed using the college's content management system (CMS), which utilizes a set of predesigned templates.
Non-CMS or HTML-based templates that conform to the new Web site design are available online through the Office of College Communications and Marketing Web site. No changes should be made to Web templates without consultation with the Office of College Communications and Marketing.
CMS training is offered periodically. If you are interested in getting a CMS account and attending a training session, contact the Office of College Communications and Marketing.