Standards
These standards apply to content placed on the college Web sites accessible by the public. Web content publishers must also abide by the college’s Web publishing policies available online at www.anselm.edu/webpolicies.

Online Style Guide
To achieve consistency across Saint Anselm’s Web sites and electronic publications, the Office of College Communications and Marketing has published an Online Style Guide. The style guide establishes the college’s preferences in punctuation, style, and usage of many commonly used words and phrases. Additional sections focus on editorial preferences and troublesome areas for writers. The guide can be viewed www.anselm.edu/styleguide.

Writing for the Web
Writing for the Web is different than writing for print. Web visitors scan pages for information rather than reading long pages of brochure-like text. All documents should therefore be edited and optimized for viewing online before being posted on the college Web site.

Compatible Typefaces
Arial is the recommended font for the Web. Web content publishers are advised to use cascading style sheets (CSS) in formatting Web text. Below is a sample CSS style for body text. A complete cascading style sheet for Web text may be linked to at www.anselm.edu/sitewide-style.css.

.bodycopy {
caption: Body Copy;
color: #666666;
font-family: Arial, Helvetica, sans-serif;
font-size: 12px;
line-height: 16px;
}

Paragraph subheadings should use bolded bodycopy style. All Web text should be left justified and never centered. All Web links should be done in red font (#660000), with an underline rollover effect as specified in the site-wide CSS. Contact the Office of College Communications and Marketing for additional information about Web formatting.

Web Page Footers
Out of courtesy for Web visitors, every Web page footer should include a copyright notice, college identification information, mailing address, phone and e-mail address of the author, and the date last modified. This functionality is already included in the CMS and HTML Web templates available through the Office of College Communications and Marketing.

© 2005 Saint Anselm College, 100 Saint Anselm Drive, Manchester, NH 03102
(603) 641-7000 jdoe@anselm.edu

Page last modified: July 08, 2005 10:01 a.m.

Web Author Information
At a minimum, and out of courtesy for Web visitors, the home page of each department, faculty, or staff Web site should include relevant contact information that identifies a site’s owner.

Non-CMS or HTML-based templates that conform to the new Web site design are available online through the Office of College Communications and Marketing Web site. No changes should be made to Web templates without consultation with the Office of College Communications and Marketing.

CMS training is offered periodically. If you are interested in getting a CMS account and attending a training session, contact the Office of College Communications and Marketing.