Logos
The Saint Anselm College logo is the central element in the graphic identity program. The logo consists of the date “1889” below the college shield with the wordmark placed above or to the right. There are only three correct versions of the logo (shown at right).

Use
The logo or wordmark should appear on the front or back of all publications and printed materials; within all titles for films, videotapes, and slide presentations; and in all print or television advertising.

The logo must be used in its entirety as a graphic/digital image. It may not be separated into component parts, altered in proportion, or printed in color combinations other than those indicated in this guide.

The logo may not be used with the wordmark or seal, placed at an angle, or positioned off-sides.

The Trajan font used in the logo may not be used outside of the logo or in a page layout.

The logo should not be used as a background image or reproduced at less than 100 percent.

The wordmark and logo should be used in a size large enough to ensure legibility. To help ensure the wordmark stands out, allow sufficient “buffer space” around it—clear space without any other type or artwork. The standard amount of buffer space is 1/4 inch.

Wordmark
The college wordmark consists of the stylized words “Saint Anselm College.” The wordmark is set in Trajan typeface in all capital letters.

Use
The wordmark must always be used in its entirety, should only be used when design constraints prohibit the use of one of the approved versions of the college logo, and only with the approval of the Office of Public Relations.