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Business cards often serve to introduce both the college and an individual to someone who may not be familiar with our institution. It is important that this first contact convey a graphic identity that will be reinforced in subsequent contacts.
To ensure consistency, the standard format (right) should be followed for all college business cards.
Information contained on business cards may include name, title, college affiliation, campus address, office telephone and/or fax numbers, e-mail, and college Web site.
All information on the card should be set in the Sabon typeface.
The business card is one color; PMS 289.
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