If you would like
to email me I
can be reached at mgerry@anselm.edu.
In order to receive
my diploma from this fine educational institution, I was required to write
a senior thesis. My thesis involved looking at persuasion in the context
of evaluating presidential candidates. As a psychology major, I am very
interested in human behavior. I also am interested in politics and that
is why
chose to examine
persuasion in a political context.








Abstract
This research
examined persuasion in the context of evaluating presidential candidates.
Due to an overall decline in political activity in citizens (Iyengar, 1997),
the process by which individuals choose a candidate is an interesting one.
The hypothesis of this research was that, in the process of deciding which
candidates to vote for, individuals would be more persuaded by stories
that focused on the candidate's image, rather than the candidates' stand
on issues. It was thought that because of a lack of political interest
and knowledge among the participants, they would use heuristics, or engage
in peripheral processing consistent with the Elaboration-Likelihood Model
in evaluation of the stories instead of a more systematic, central route
of evaluation. 16 undergraduates (11 females, 5 males) from a small Catholic
college in New Hampshire participated in this study. The participants used
a general political background questionnaire developed by Dalto and Ossoff
(1994) in order to evaluate the participants' political knowledge, activity,
interest, and media usage. Also used were two stories about two stories
about a fictional presidential candidate, one that focused on image, and
one that focused on an issue, gun control. The participants did not know
these stories were about the same fictional candidate. Significant results
were found. Consistent with the hypothesis, levels of political interest,
knowledge, activity, and media use were low. The participants found the
image article to be more persuasive also consistent with the hypothesis.
Although the sample in this research was small, the results were consistent
with previous research. This research would be useful for both the American
voting public and politicians. Understanding the process of persuasion
may help individuals make more informed decisions about their leaders.
Writing this thesis
was a good experience,
even though it was so stressful.
If I could tell future thesis
writers anything it would be :
TIME MANAGEMENT!!!!!
That's actually a pretty good idea
for anyone out there.
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This webpage
just isn't all work, it's also fun, also in the words of Austin Powers
My resume is a lot of fun and
at some point it will be on here. That way all sorts of companies will
want to hire me.
These are websites that I
really like and maybe you will too, especially if you like sports, music,
and politics.
1. Of course #1 is good old
http://www.anselm.edu
2. Espn.go.com
I visit this site every day and if you want
information on anything going on in sports it's right here baby.
3. Smallworld.com
If you're interested in playing fantasy sports
for free, this is a good site.
4. Rollingstone.com
An excellent site for music information. It
has information on any band or singer out there. Great magazine too.
5. MTV.com
Although MTV doesn't play complete videos anymore,
or so it seems, it still is very popular with all the kids.
6. Whitehouse.org
Not to be confused with the slightly less political
whitehouse.com. This is the official website of the White House. You can
email the prez and vice-prez. I did, and because I did, Bill sent me a
picture of himself. He really feels our pain.
7. Msnbc.com
This is excellent webpage
for information on the latest news for what's going on in the world.
8. Astronet.com
If you're into astrology, even though it's not scientifically based, it's
fun.
9. fiona-apple.com I'm a
big fan of Fiona's, no matter what you think of her, this is her offical
site.
10. yahoo.com
Yeah, I know this is a common one but it will have information on practically
everything you would ever want to know about.
11. lisa.nd.edu
For all you Fighting Irish fans, this site is the DomeCam at Notre Dame.
It's on 24 hours a day.
12. abercrombie.com
and gap.com I think these sights
are appropriate for the well dressed St. Anselm student.
If you click on this icon, you'll hear that
really cool Pentium chime!!!!!
Well that's my webpage. If you would like
to contact me, my email address is up above. Peace, Love and Joy, and in
the words of Wooderson from Dazed and Confused, " Just keep livin'"---Melissa