The New Hampshire Institute of Politics is using "Primary Roast Coffee" to remind 
people of the NHIOP's place in the political firmament.
"Once every four years, a roast this fine comes along," says the label. "There's no debate; this Sumatra Mandheling roast will help make the campaign trail just a little less of a grind."
Associate professor Dale Kuehne delivered the coffee and other New Hampshire goodies in beribboned red boxes to declared and likely presidential candidates. Forty boxes also arrived in newsrooms.