Our positioning needs to set the tone and focus our story, articulating what we stand for. It should identify what our audiences expect from us and elevate the things that we do best. The right positioning gives us ownable territory in the markets where we compete.

PHILOSOPHY (WHAT we believe)


The pursuit of knowledge and truth demands a journey proportional to the reward.


PEOPLE (WHO we serve) 


Compassionate, curious, optimistic, and motivated individuals who are interested in developing their best self.


PRODUCT (WHAT we offer)


A faith-inspired liberal arts education that cultivates intellectual, moral, and spiritual growth.


PROCESS (HOW we do it)


Realizing potential through a balance of rigorous challenges and nurturing support.


PLACE (WHERE we do it)


A student-focused community that encourages contemplation, exploration, discovery, and service.