Anselmian Brand

Our brand statement describes who we are and how we talk about ourselves. It enables us to connect to our audiences — prospective and current students, parents, alumni, the monastic community, faculty and staff, the community — and allows each of us to unite within one shared identity.

  • Brand Statement

    This statement describes who we are and how we talk about ourselves. It enables us to connect to our audiences -- prospective and current students, parents, alumni, the monastic community, faculty and staff, the community -- and allows each of us to unite within one shared identity.

    Although these exact words may not appear verbatim in communications materials, the spirit and the ideals behind them form the core of the Saint Anselm College story.

    There is an uncommon character that defines each of us. It's something that comes from deep within.

    It becomes a part of us when we arrive on campus, it grows and deepens during our time here, and it forms the root of our spirit and the core of our being for the rest of our lives.

    It drives us to achieve, enables us to make the hard choices, confirms our faith, and gives us the confidence and perspective it takes to answer the world's most important questions.

    As students, faculty, staff, and alumni, we endeavor to grow spiritually and morally as we lead lives of meaning.

    Our pursuit of knowledge is fueled by a devotion to the liberal arts and guided by a commitment to the Catholic Benedictine tradition.

    And it comes to life in a community of capable, ethical leaders who are prepared to build a better world.

    When we're faced with the challenges that push our thinking and develop our character, we know we will rise to every occasion.

    Because each of us faces those challenges with a creative mind, a generous spirit, and a foundation in that most uncommon of character traits: Each of us is an Anselmian.

  • Anselmian Personality

    Our personality sets the tone for how our brand communicates.

    It articulates the ways that we want our audience to think and feel about our brand.

    These six personality traits will drive the voice and image for all brand communications.

    RATIONAL
    (how we want people to think about the brand)

    Classic

    timeless and traditional, but not
    formal or old fashioned

    Dynamic

    using experience to break
    new ground 

    Contemplative

    taking time to reflect

     

    EMOTIONAL
    (how we want people to feel about the brand)

    Passionate

    vibrant and enthusiastic
    about what we do 

    Altruistic

    compassionate and
    concerned for others 

    Hospitable

    generous and kind

     
  • Anselmian Positioning

    Our positioning needs to set the tone and focus our story, articulating what we stand for. It should identify what our audiences expect from us and elevate the things that we do best. The right positioning gives us ownable territory in the markets where we compete.

    PHILOSOPHY (WHAT we believe)

    		  

    The pursuit of knowledge and truth demands a journey proportional to the reward.

    		  

    PEOPLE (WHO we serve) 

    		  

    Compassionate, curious, optimistic, and motivated individuals who are interested in developing their best self.

    		  

    PRODUCT (WHAT we offer)

    		  

    A faith-inspired liberal arts education that cultivates intellectual, moral, and spiritual growth.

    		  

    PROCESS (HOW we do it)

    		  

    Realizing potential through a balance of rigorous challenges and nurturing support.

    		  

    PLACE (WHERE we do it)

    		  

    A student-focused community that encourages contemplation, exploration, discovery, and service.

    		  

 

Brand Guidelines

The College’s Brand Guidelines are a graphic system — a toolkit of the institutional logo, colors, and typefaces that are associated with the Saint Anselm brand. The guidelines reinforce the institution’s messaging, creating a unified, strong, college-wide identity.

  • View Brand Guidelines

    Saint Anselm College’s Branding Guidelines are a graphic system—a toolkit of the institutional logo, colors, and typefaces that are associated with the Saint Anselm brand.

    The Branding Guidelines reinforce the institution’s messages, creating a unified, strong, university-wide identity. Using a basic set of rules ensures that all of Saint Anselm’s communications can be easily identified as coming from the same college.

    The components of the Saint Anselm College Branding Guidelines include:

    • The Saint Anselm College logo, logo variations, and authorized department and center treatments with respect to logo hierarchy.
    • The Saint Anselm College official colors and accompanying color palette.
    • The Saint Anselm College core typefaces and complete typeface set.

    View Branding Guidelines (PDF/2MB)

 

Brand Logos

CCM has made a selection of logos available for use. If you need a different format, or do not see your unit represented, please fill out the Logo Request Form.

 

Brand Collateral 

A standard format has been developed for College stationery. To order letterhead, envelopes, or business cards, please fill out the Stationary Request Form.

 

Trademark Licensing

The Saint Anselm College name and logos are some of our most important and widely-used assets. All members of the College community have a responsibility to protect and promote our brand in a manner consistent with our reputation of academic and civic excellence.

Any individual, company, manufacturer, or vendor wishing to produce and provide products bearing the College’s name and/or logos must first obtain a license to do so. Members of the college community (faculty, staff, students, and alumni), as well as retail and e-commerce locations, must obtain college-branded products from licensed and approved suppliers, or licensees. Exemplar Associates serves as the College’s exclusive trademark licensing agent. All promotional items using the Saint Anselm name must be approved by College Communications and Marketing. We are happy to assist you in locating the appropriate vendor for your order and in facilitating the approval through Exemplar.

For questions on the Saint Anselm Trademark Licensing Program, please email licensing@anselm.edu.

  • About Exemplar Associates

    Exemplar Associates, a specialized brand stewardship and licensing firm based in Rhode Island, has been appointed as the college’s exclusive trademark licensing agent. Exemplar facilitates the vendor licensing process, executes license agreements, markets the college’s licensed products to potential retailers, monitors the marketplace for unlicensed and infringing products, collects royalties, and much more.

    Contact Exemplar Associates with any questions about the Saint Anselm Trademark Licensing Program; email support@exemplarassociates.com.

    Note: All promotional items using the Saint Anselm name must be approved by College Communications and Marketing. Orders should be placed with enough lead time to allow for approval levels through Exemplar and CCM.

  • Licensed Vendors

    For the College Community
    The companies listed below are licensed to produce and provide not-for-resale gifts and promotional giveaway items.
    ·       4imprint – www.4imprint.com – 877-446-7746
    ·       Advanced-Online – www.saintanselmstore.com – 877-471-5410
    ·       Campus Marketing Specialists – www.campusmarketing.com – 603-657-4559
    ·       CustomInk – www.customink.com – 800-293-4232
    ·       Fat Cat Screen Printing – fattcatt@comcast.net – 603-623-8300 (no website)
    ·       Logo Loc – www.logoloc.com – 603-644-4800
    ·       Blue Dolphin – www.printedtees.com – 603-692-2500
    ·       Triller Print Marketing – www.trillerprint.com – 802-773-4080