Skip to main content

Mobile Resources

  • MyAnselm
  • Calendar
  • Resources for...
    • News & Media
    • Prospective Students
    • Current Students
    • Parents & Families
    • Alumni & Friends
    • Faculty & Staff
      • Resources for Faculty and Staff
        • AAUP
        • Center for Teaching Excellence
        • Faculty Senate
        • IACUC
        • New Faculty Forum
        • Institutional Review Board
        • Sponsored Programs and Research
        • Campus Mail
        • Financial Services
        • Faculty & Staff Directory
        • College Communications & Marketing
    • Businesses & Community
    • Explore Social Mashup

      Facebook twitter instagram youtube flickr
  • Search

Mobile Main Navigation

  • About
    • About Saint Anselm College
      • Discover Saint Anselm
        • Who are Anselmians?
        • What is Saint Anselm College all about?
        • When are the deadlines?
        • Where is Manchester, New Hampshire?
        • Why apply?
        • How do I get more info?
      • Anselmian Hub
      • Our Patron Saint
      • Chapel Art Center
      • Dana Center
      • History & Mission
      • Rankings
      • Diversity & Inclusion
      • Anselmian Network for Racial Justice
      • Life in Manchester
      • Environmental Stewardship
      • Campus Calendar
      • Campus Directory
      • COVID-19 Response
    • Leadership
      • Leadership and Initiatives
      • President
      • Strategic Plan
    • Administrative Offices & Services
      • Administrative Offices & Services Search
      • Career Development Center
      • Dean of the College
      • Bookstore
      • Conference and Event Services
      • Communications and Marketing
        • Start a Project
        • Brand Strategy
          • College Logo
          • Academic Departments
          • Centers & Institutes
          • Administrative Offices
        • Web Services
        • News & Events
        • Social Media
          • Social Media Directory
        • Portraits
        • Staff
      • Human Resources
      • Finance
  • Academics
    • Academic Programs
      • Majors & Minors
      • Departments & Programs
      • Student Research
      • Orvieto Archaeological Field School
      • Study Abroad & International Programs
      • Careers & Internships
      • Pre-Professional Programs
      • Honors Program
      • Fulbright Programs
      • Summer School
      • Partnerships
      • Conversatio
      • Peace and Justice Studies Major
    • Faculty & Academic Centers
      • Faculty Directory
      • Institute for Saint Anselm Studies
      • NH Institute of Politics
      • Center for Ethics in Society
      • Humanities Institute
      • Beyond the Classroom
      • Saint Anselm Faculty
    • Academic Resources
      • Academic Calendar
      • Showcasing Our Art and Research (S.O.A.R.)
        • 2021 Program Series
        • Past Events
      • College Online Catalogue
      • Core Curriculum
      • Registrar
      • Speak with an Advisor
      • What if I am Undeclared?
      • Disability Services
      • Campus Directory
      • Explore Anselmian Academics
  • Admission & Aid
  • Student Life
    • Our Campus, Our Home
      • Volunteering and Service
      • Residential Life
      • Dining Services & Meal Plans
      • Intercultural Center
      • Health and Wellness
      • Campus Mail
      • Campus Safety and Parking
    • Student Involvement & Leadership
      • Jean Student Center
      • Student Engagement and Leadership
      • Clubs & Organizations
      • Club Sports
      • Student Government Association
      • S.E.E.K. Anselmian Leadership Development Program
    • Services & Resources
      • Academic Resource Center
      • Career Development Center
      • International Student Support
      • Dean of Students
      • Information Technology
      • Academic Advisement Office
      • Financial Aid - Returning Students
      • Student Accounts (Billing)
  • Faith & Service
    • Saint Anselm Community
      • Mass & Prayer Schedule
      • Saint Anselm Abbey
      • Benedictine Traditions
      • Campus Ministry
      • Spiritual Life
      • Livestream Mass
    • Volunteering & Service
      • Meelia Center for Community Engagement
      • Anselmian B.R.E.A.K. Mission Trips
    • Service Learning
      • Community Engaged Learning
  • Athletics

Mobile Utility Navigation

  • Giving
  • NH Institute of Politics
  • The Arts
    • The Arts
  • Library
  • Abbey

Utility - Centers & Institutes, Anselm

  • Giving
  • NH Institute of Politics
  • The Arts
  • Library
  • Abbey

Utility - Resources, Anselm

  • MyAnselm
  • Calendar
  • Resources for...
    • News & Media
    • Prospective Students
    • Current Students
    • Parents & Families
    • Alumni & Friends
    • Faculty & Staff
    • Businesses & Community
    • Explore Social Mashup

      Facebook twitter instagram youtube flickr
  • Search
Menu
Search

Mobile Resources

  • MyAnselm
  • Calendar
  • Resources for...
    • News & Media
    • Prospective Students
    • Current Students
    • Parents & Families
    • Alumni & Friends
    • Faculty & Staff
      • Resources for Faculty and Staff
        • AAUP
        • Center for Teaching Excellence
        • Faculty Senate
        • IACUC
        • New Faculty Forum
        • Institutional Review Board
        • Sponsored Programs and Research
        • Campus Mail
        • Financial Services
        • Faculty & Staff Directory
        • College Communications & Marketing
    • Businesses & Community
    • Explore Social Mashup

      Facebook twitter instagram youtube flickr
  • Search

Mobile Main Navigation

  • About
    • About Saint Anselm College
      • Discover Saint Anselm
        • Who are Anselmians?
        • What is Saint Anselm College all about?
        • When are the deadlines?
        • Where is Manchester, New Hampshire?
        • Why apply?
        • How do I get more info?
      • Anselmian Hub
      • Our Patron Saint
      • Chapel Art Center
      • Dana Center
      • History & Mission
      • Rankings
      • Diversity & Inclusion
      • Anselmian Network for Racial Justice
      • Life in Manchester
      • Environmental Stewardship
      • Campus Calendar
      • Campus Directory
      • COVID-19 Response
    • Leadership
      • Leadership and Initiatives
      • President
      • Strategic Plan
    • Administrative Offices & Services
      • Administrative Offices & Services Search
      • Career Development Center
      • Dean of the College
      • Bookstore
      • Conference and Event Services
      • Communications and Marketing
        • Start a Project
        • Brand Strategy
          • College Logo
          • Academic Departments
          • Centers & Institutes
          • Administrative Offices
        • Web Services
        • News & Events
        • Social Media
          • Social Media Directory
        • Portraits
        • Staff
      • Human Resources
      • Finance
  • Academics
    • Academic Programs
      • Majors & Minors
      • Departments & Programs
      • Student Research
      • Orvieto Archaeological Field School
      • Study Abroad & International Programs
      • Careers & Internships
      • Pre-Professional Programs
      • Honors Program
      • Fulbright Programs
      • Summer School
      • Partnerships
      • Conversatio
      • Peace and Justice Studies Major
    • Faculty & Academic Centers
      • Faculty Directory
      • Institute for Saint Anselm Studies
      • NH Institute of Politics
      • Center for Ethics in Society
      • Humanities Institute
      • Beyond the Classroom
      • Saint Anselm Faculty
    • Academic Resources
      • Academic Calendar
      • Showcasing Our Art and Research (S.O.A.R.)
        • 2021 Program Series
        • Past Events
      • College Online Catalogue
      • Core Curriculum
      • Registrar
      • Speak with an Advisor
      • What if I am Undeclared?
      • Disability Services
      • Campus Directory
      • Explore Anselmian Academics
  • Admission & Aid
  • Student Life
    • Our Campus, Our Home
      • Volunteering and Service
      • Residential Life
      • Dining Services & Meal Plans
      • Intercultural Center
      • Health and Wellness
      • Campus Mail
      • Campus Safety and Parking
    • Student Involvement & Leadership
      • Jean Student Center
      • Student Engagement and Leadership
      • Clubs & Organizations
      • Club Sports
      • Student Government Association
      • S.E.E.K. Anselmian Leadership Development Program
    • Services & Resources
      • Academic Resource Center
      • Career Development Center
      • International Student Support
      • Dean of Students
      • Information Technology
      • Academic Advisement Office
      • Financial Aid - Returning Students
      • Student Accounts (Billing)
  • Faith & Service
    • Saint Anselm Community
      • Mass & Prayer Schedule
      • Saint Anselm Abbey
      • Benedictine Traditions
      • Campus Ministry
      • Spiritual Life
      • Livestream Mass
    • Volunteering & Service
      • Meelia Center for Community Engagement
      • Anselmian B.R.E.A.K. Mission Trips
    • Service Learning
      • Community Engaged Learning
  • Athletics

Mobile Utility Navigation

  • Giving
  • NH Institute of Politics
  • The Arts
    • The Arts
  • Library
  • Abbey
Home

Header - Main Menu Desktop, Anselm

  • About
    • About Saint Anselm College
      • Discover Saint Anselm
      • Anselmian Hub
      • Our Patron Saint
      • Chapel Art Center
      • Dana Center
      • History & Mission
      • Rankings
      • Diversity & Inclusion
      • Anselmian Network for Racial Justice
      • Life in Manchester
      • Environmental Stewardship
      • Campus Calendar
      • Campus Directory
      • COVID-19 Response
    • Leadership
      • Leadership and Initiatives
      • President
      • Strategic Plan
    • Administrative Offices & Services
      • Administrative Offices & Services Search
      • Career Development Center
      • Dean of the College
      • Bookstore
      • Conference and Event Services
      • Communications and Marketing
      • Human Resources
      • Finance
  • Academics
    • Academic Programs
      • Majors & Minors
      • Departments & Programs
      • Student Research
      • Orvieto Archaeological Field School
      • Study Abroad & International Programs
      • Careers & Internships
      • Pre-Professional Programs
      • Honors Program
      • Fulbright Programs
      • Summer School
      • Partnerships
      • Conversatio
      • Peace and Justice Studies Major
    • Faculty & Academic Centers
      • Faculty Directory
      • Institute for Saint Anselm Studies
      • NH Institute of Politics
      • Center for Ethics in Society
      • Humanities Institute
      • Beyond the Classroom
      • Saint Anselm Faculty
    • Academic Resources
      • Academic Calendar
      • Showcasing Our Art and Research (S.O.A.R.)
      • College Online Catalogue
      • Core Curriculum
      • Registrar
      • Speak with an Advisor
      • What if I am Undeclared?
      • Disability Services
      • Campus Directory
      • Explore Anselmian Academics
  • Admission & Aid
  • Student Life
    • Our Campus, Our Home
      • Volunteering and Service
      • Residential Life
      • Dining Services & Meal Plans
      • Intercultural Center
      • Health and Wellness
      • Campus Mail
      • Campus Safety and Parking
    • Student Involvement & Leadership
      • Jean Student Center
      • Student Engagement and Leadership
      • Clubs & Organizations
      • Club Sports
      • Student Government Association
      • S.E.E.K. Anselmian Leadership Development Program
    • Services & Resources
      • Academic Resource Center
      • Career Development Center
      • International Student Support
      • Dean of Students
      • Information Technology
      • Academic Advisement Office
      • Financial Aid - Returning Students
      • Student Accounts (Billing)
  • Faith & Service
    • Saint Anselm Community
      • Mass & Prayer Schedule
      • Saint Anselm Abbey
      • Benedictine Traditions
      • Campus Ministry
      • Spiritual Life
      • Livestream Mass
    • Volunteering & Service
      • Meelia Center for Community Engagement
      • Anselmian B.R.E.A.K. Mission Trips
    • Service Learning
      • Community Engaged Learning
  • Athletics

You are here

  • About
  • Administrative Offices & Services
  • Communications and Marketing
  • Brand Strategy

Brand Strategy

CTA Menu

  • Submit Your Deposit
  • Visit
  • Request Info
  • Give
  • Anselmian Hub

Part of being an Anselmian means sharing the Saint Anselm College story consistently and with one voice. That consistency includes championing the brand, which includes photos, fonts, logos, wordmarks, and even our trademark licensing program. Our office can help you hone in on what makes you uniquely Anselmian, and can give you the tools to communicate effectively and on-brand.

Anselmian Brand

Our brand statement describes who we are and how we talk about ourselves. It enables us to connect to our audiences — prospective and current students, parents, alumni, the monastic community, faculty and staff, the community — and allows each of us to unite within one shared identity.

  • Brand Statement

    This statement describes who we are and how we talk about ourselves. It enables us to connect to our audiences -- prospective and current students, parents, alumni, the monastic community, faculty and staff, the community -- and allows each of us to unite within one shared identity.

    Although these exact words may not appear verbatim in communications materials, the spirit and the ideals behind them form the core of the Saint Anselm College story.

    There is an uncommon character that defines each of us. It's something that comes from deep within.

    It becomes a part of us when we arrive on campus, it grows and deepens during our time here, and it forms the root of our spirit and the core of our being for the rest of our lives.

    It drives us to achieve, enables us to make the hard choices, confirms our faith, and gives us the confidence and perspective it takes to answer the world's most important questions.

    As students, faculty, staff, and alumni, we endeavor to grow spiritually and morally as we lead lives of meaning.

    Our pursuit of knowledge is fueled by a devotion to the liberal arts and guided by a commitment to the Catholic Benedictine tradition.

    And it comes to life in a community of capable, ethical leaders who are prepared to build a better world.

    When we're faced with the challenges that push our thinking and develop our character, we know we will rise to every occasion.

    Because each of us faces those challenges with a creative mind, a generous spirit, and a foundation in that most uncommon of character traits: Each of us is an Anselmian.

  • Anselmian Personality

    Our personality sets the tone for how our brand communicates.

    It articulates the ways that we want our audience to think and feel about our brand.

    These six personality traits will drive the voice and image for all brand communications.


    RATIONAL
    (how we want people to think about the brand)

    Classic

    timeless and traditional, but not
    formal or old fashioned

    Dynamic

    using experience to break
    new ground 

    Contemplative

    taking time to reflect

     

    EMOTIONAL
    (how we want people to feel about the brand)

    Passionate

    vibrant and enthusiastic
    about what we do 

    Altruistic

    compassionate and
    concerned for others 

    Hospitable

    generous and kind

     

  • Anselmian Positioning

    Our positioning needs to set the tone and focus our story, articulating what we stand for. It should identify what our audiences expect from us and elevate the things that we do best. The right positioning gives us ownable territory in the markets where we compete.


    PHILOSOPHY (WHAT we believe)

     

    The pursuit of knowledge and truth demands a journey proportional to the reward.

     

    PEOPLE (WHO we serve) 

     

    Compassionate, curious, optimistic, and motivated individuals who are interested in developing their best self.

     

    PRODUCT (WHAT we offer)

     

    A faith-inspired liberal arts education that cultivates intellectual, moral, and spiritual growth.

     

    PROCESS (HOW we do it)

     

    Realizing potential through a balance of rigorous challenges and nurturing support.

     

    PLACE (WHERE we do it)

     

    A student-focused community that encourages contemplation, exploration, discovery, and service.

     

 

Brand Guidelines

The College’s Brand Guidelines are a graphic system — a toolkit of the institutional logo, colors, and typefaces that are associated with the Saint Anselm brand. The guidelines reinforce the institution’s messaging, creating a unified, strong, college-wide identity.

  • View Brand Guidelines

    Saint Anselm College’s Branding Guidelines are a graphic system—a toolkit of the institutional logo, colors, and typefaces that are associated with the Saint Anselm brand.

    The Branding Guidelines reinforce the institution’s messages, creating a unified, strong, university-wide identity. Using a basic set of rules ensures that all of Saint Anselm’s communications can be easily identified as coming from the same college.

    The components of the Saint Anselm College Branding Guidelines include:

    • The Saint Anselm College logo, logo variations, and authorized department and center treatments with respect to logo hierarchy.
    • The Saint Anselm College official colors and accompanying color palette.
    • The Saint Anselm College core typefaces and complete typeface set.

    View Branding Guidelines (PDF/2MB)

 

Brand Logos

CCM has made a selection of logos available for use. If you need a different format, or do not see your unit represented, please fill out the Logo Request Form.

  • Logos Available for Download
    • College Logo
    • Academic Departments
    • Centers and Institutes
    • Administrative Offices

 

Brand Collateral 

A standard format has been developed for College stationery. To order letterhead, envelopes, or business cards, please fill out the Stationary Request Form.

 

Trademark Licensing

The Saint Anselm College name and logos are some of our most important and widely-used assets. All members of the College community have a responsibility to protect and promote our brand in a manner consistent with our reputation of academic and civic excellence.

Any individual, company, manufacturer, or vendor wishing to produce and provide products bearing the College’s name and/or logos must first obtain a license to do so. Members of the college community (faculty, staff, students, and alumni), as well as retail and e-commerce locations, must obtain college-branded products from licensed and approved suppliers, or licensees. Exemplar Associates serves as the College’s exclusive trademark licensing agent. All promotional items using the Saint Anselm name must be approved by College Communications and Marketing. We are happy to assist you in locating the appropriate vendor for your order and in facilitating the approval through Exemplar.

For questions on the Saint Anselm Trademark Licensing Program, please email licensing@anselm.edu.

  • About Exemplar Associates

    Exemplar Associates, a specialized brand stewardship and licensing firm based in Rhode Island, has been appointed as the college’s exclusive trademark licensing agent. Exemplar facilitates the vendor licensing process, executes license agreements, markets the college’s licensed products to potential retailers, monitors the marketplace for unlicensed and infringing products, collects royalties, and much more.

    Contact Exemplar Associates with any questions about the Saint Anselm Trademark Licensing Program; email support@exemplarassociates.com.

    Note: All promotional items using the Saint Anselm name must be approved by College Communications and Marketing. Orders should be placed with enough lead time to allow for approval levels through Exemplar and CCM.

    • Visit the Bookstore and Shop Now »
  • Licensed Vendors

    For the College Community
    The companies listed below are licensed to produce and provide not-for-resale gifts and promotional giveaway items.
    ·       4imprint – www.4imprint.com – 877-446-7746
    ·       Advanced-Online – www.saintanselmstore.com – 877-471-5410
    ·       Campus Marketing Specialists – www.campusmarketing.com – 603-657-4559
    ·       CustomInk – www.customink.com – 800-293-4232
    ·       Fat Cat Screen Printing – fattcatt@comcast.net – 603-623-8300 (no website)
    ·       Logo Loc – www.logoloc.com – 603-644-4800
    ·       Blue Dolphin – www.printedtees.com – 603-692-2500
    ·       Triller Print Marketing – www.trillerprint.com – 802-773-4080

Sidebar Navigation

  • About
    • About Saint Anselm College
    • Leadership
    • Administrative Offices & Services
      • Administrative Offices & Services Search
      • Career Development Center
      • Dean of the College
      • Bookstore
      • Conference and Event Services
      • Communications and Marketing
        • Start a Project
        • Brand Strategy
          • College Logo
          • Academic Departments
          • Centers & Institutes
          • Administrative Offices
        • Web Services
        • News & Events
        • Social Media
        • Portraits
        • Staff
      • Human Resources
      • Finance

Looking for an administrative office or college service?

Search Offices & Services
Visit
Apply
Request Info
Give

Saint Anselm College

  • Visit Saint Anselm's Facebook page, opens in a new window.
  • Visit Saint Anselm's Twitter page, opens in a new window.
  • Visit Saint Anselm's Instagram page, opens in a new window.
  • Visit Saint Anselm's YouTube page, opens in a new window.
  • Visit Saint Anselm's Flickr page, opens in a new window.

Founded by the Order of Saint Benedict

100 Saint Anselm Drive, Manchester, NH 03102

+1(603) 641-7000

Main Footer Menu, Top Level Only, Anselm

  • About
  • Academics
  • Admission & Aid
  • Student Life
  • Faith & Service
  • Athletics

Helpful Quicklinks

  • Events
  • Livestream Mass
  • Directory
  • Employment
  • Title IX
  • Consumer Information
  • Sitemap
  • Report an Accessibility Issue

© Saint Anselm College

Login to MyAnselm