Saint Anselm College’s Branding Guidelines are a graphic system—a toolkit of the institutional logo, colors, and typefaces that are associated with the Saint Anselm brand.

The Branding Guidelines reinforce the institution’s messages, creating a unified, strong, university-wide identity. Using a basic set of rules ensures that all of Saint Anselm’s communications can be easily identified as coming from the same college.

The components of the Saint Anselm College Branding Guidelines include:

  • The Saint Anselm College logo, logo variations, and authorized department and center treatments with respect to logo hierarchy.
  • The Saint Anselm College official colors and accompanying color palette.
  • The Saint Anselm College core typefaces and complete typeface set.

View Branding Guidelines (PDF/2MB)

Brand Assets

The following sections represent a selection of logos available for use. If you have any questions or concerns, or do not see your unit represented, please contact Annee Newton Giard, Director of Creative Services, at agiard@anselm.edu or ext. 7454.

  • Logos
  • Collateral

    Individual letters written on institutional stationery send a powerful message, both about the writer and the college. Because of the importance of projecting a consistent graphic image at this personal level, a standard format has been developed for college stationery.

    Contact Keith Morse in the Print Shop at (603) 641-7190 for information on ordering letterhead, envelopes, and business cards.