The Web publishing staff is located in the Office of College Communications and Marketing (CCM) suite on the second floor of Alumni Hall.
Our office is available to assist departments in their efforts to create official college Web pages, and we offer CMS training to help your content author(s) update and maintain them. The college follows a centralized publishing model, managed by the CCM Department. Central publishing is managed through the Content Management System (CMS), which allows the college to have multiple independent contributors and a workflow process to help manage the content for consideration of featuring, promoting, consistency of messaging and brand, a sustained user experience, and ensuring that pages are reviewed for currency, accuracy, propriety, and accessibility.
Services We Offer
Web Site Development and Planning
- Whether you are creating a new site or revamping an existing site, we will work with you to help identify your Web needs, as well as set goals and objectives for your Web site. As part of this process, we will help you develop your site's navigational structure and we are available to assist with content development and editing services.
Content Management System Training
- Sites are created in the college's Content Management System (CMS). The CMS offers Web content authors an intuitive user interface that, once trained, is as easy to use as Microsoft Word. The CMS allows you to concentrate on content and not worry about design. We've done that for you by creating several Web site on-page blocks that you can implement on your pages, allowing you to feature your own content and content from elsewhere on the campus website.
- After you attend CMS training, you will be knowledgeable enough to maintain your own Web site.
Web Site Management and Maintenance
- CCM updates and maintains some higher-level pages throughout the Saint Anselm Web site. Contact us if you have updates and are unable to access any page(s).
- Departments are kindly asked to identify content authors who can update and maintain your Web pages. The content authors will be responsible for adding and updating content. The content owner, which should be the director, manager, or academic chair (for academic departments) will be responsible to make sure that the content is accurate and up to date.
The Saint Anselm College Web site (launched in June 2010; updated in September 2012, and most recently in September 2017) features an official template and color palette. The template is used with the college's Drupal Content Management System (CMS) and should not be copied and/or used for applications outside of the CMS unless approved in advance by the Office of College Communications and Marketing.
The college Web template may not be altered in any way. This includes the code, the layout, the graphics, the colors, everything.
For more information, contact Melanie Pereira, Assistant Director of Web Operations.
Good Web design and Web writing is about the basics: clarity, communication, consistency, and branding. The Saint Anselm College Website strives to maintain these standards throughout the site, starting with the home page. The home page of anselm.edu is geared toward a specific group of target audiences, and special attention has been paid to the way in which the site speaks to these audiences. The home page is not a bulletin board for the College, nor does it need to give equal emphasis to every constituency at Saint Anselm. The reality is that prospective students will view a website very differently than an internal audience or a specific group (alumni, faculty, community, etc.). The site must offer content for this prospective audience group in compelling ways, while also providing quick and easy access to the information other groups are seeking. The overall goal is to serve anselm.edu's enrollment marketing goals while also providing a professional, organized, and compelling experience to all visitors.
If you have a specific item you feel meets the guidelines designated for the home page and would like to see it promoted there, please contact Melanie Pereira, Assistant Director of Web Operations, to discuss next steps.
The home page content should remain fresh, timely, and consistent. It should help support the College’s mission and brand, and should be accessible to all visitors. The Communications and Marketing team should provide features on the home page that are specific and engaging, and these should provide additional areas for exploration, such as links into related sections of the site. The home page must be well balanced, provide ease of use for all audiences to access information, and create a sense of individuality and authenticity.
Feature stories will be updated weekly to ensure fresh content throughout the year. The stories should promote and incorporate the mission and vision of the college. Communications and Marketing welcomes stories from the community. The team determines stories that are appropriate for the site.
By the Numbers
The statistics will be reviewed and updated annually with the Office of Institutional Research.
News will be maintained by the Communications and Marketing Office and will be automatically fed into the All News pages. This office will determine which stories are most appropriate for the homepage.
Those who wish to promote events will enter them within the CMS or through the online form. All events should have a proper title, date, time, location, description, and image (a default image is set up in the CMS). To reserve your room for the event, you should contact Events Management.
Explore Our Campus
To explore our campus, Communications and Marketing maintains an online Google map, which will be updated when there is a major architectural change on campus. We also offer a Virtual Tour for visitors to learn more about our campus, programs, and College traditions and activities that are offered to students, staff, and alumni and friends.
Academic Department & Program Pages
Academic department and program pages will be co-managed by the Communications and Marketing Office and designated persons from each discipline. These pages will be audited annually and reviewed by Communications and Marketing, the department chair, and content authors.
Each department will have a visual listing of faculty profiles. These profiles will offer a photo and contact information with a link to the faculty member's profile. Profiles should be reviewed annually by departments to ensure the content is current. Departments that wish to list the staff in the office can do so; the staff profiles includes a photo, title, and contact information.
Departments may include a listing of upcoming events. Events should be added to the college’s main calendar and tagged with the appropriate department or program. The events will then be automatically fed on the the page. If there are no events the feature can be turned off.
Departments can include a listing of academic news, related- or specific to the department, and tagged with the appropriate department or program. If the department wishes to have this feature, news will be automatically fed on the the page.
This content should include information that departments wish to highlight (ex. research, internships, study abroad opportunities, grants, etc.), with links to more information whenever available. Global components will be available for departments to feature faculty and students. These components should include the faculty or student name, description and quote, and can contain video or a photo, and link to additional information.
All departments and programs may wish to have the opportunity to have a blog created for them and linked to from their academic department page. Blogs will be set up within the subdomain by the Web Team and training will be required.