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Campaign Management

In a state known for its retail politics, students often use their proximity to national candidates to learn about one of the most important means of accountability in a democracy—campaigning for office. However, campaigns in today's political world are increasingly professionalized and require specific skills and knowledge.

The Campaign Management minor is designed to give students both the theoretical and practical skills to participate in political management. The minor allows students to blend knowledge of the psychology of voters, the structure and methods of campaigns, and an understanding of the media and candidate presentation, to prepare them for work in the campaigning field. The minor includes both academic and experiential requirements. The goal of the minor is to prepare students for a career in political campaigning or to be prepared academically for graduate programs in political management.

Minor Requirements

  1. Students must complete five of the courses listed below, two of which must be PO255 (Campaigns and Elections), and the campaign internship course PO494. The director of the minor may approve an alternative to the internship course, but only in limited cases.
  2. Students are eligible to select participation in the Campaing Management minor at any time before the fall of their senior year.
  3. Courses must be completed with a minimum grade of 2.0 in each course. Students must also achieve at least a cumulative 2.33 grade point average in minor courses. 
  4. In the Spring of their senior year, students must hand in a portfolio of work including a reflection on the campaign internship and relevant accompanying materials to be decided by the director.

Courses

Students are required to take the two following courses:

  • PO255 Campaigns and Elections
  • PO494 Campaign Internship

Students should choose three of the following courses:

  • EC231 Principles of Marketing
  • EN330 Political Communication
  • EN325 Media Criticism
  • FAS270 Visual Communication
  • PO102 American Government
  • PY209 Political Psychology
  • SO344 Political Sociology
  • CS205 Fundamentals and Issues of Using the Internet

PO494 Campaign Internship

Students will work with a national, state or local campaign for a candidate for public office. The site must be approved by the director of the minor. The minor will allow students the practical experience of a hands-on learning about critical issues in campaigning, including messages and slogans, get out the vote and grassroots mobilization, polling, fundraising, campaign advertising, state and local campaigns, or candidate presentation.