Telling Our Story

Where the Storytellers Are

This is the home for Saint Anselm College's storytellers, marketers, and communicators — a team tasked with purposeful communication that amplifies the impact of our faculty, staff, students, and community. Together, we tell the story of Saint Anselm College. Here, you'll find the strategy, tools, and guidance to share that story.

Brand Strategy

CCM Services

Resources

The Impact of Purposeful Storytelling
The stories of Saint Anselm College and its faculty, staff, students, and community resonate with audiences beyond the Hilltop.

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TIKTOK
178K VIEWS
up 186% from the previous year
Our creative voice is engaging our audience and bringing in new followers.

TikTok, January-May 2025 vs. 2024

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EARNED MEDIA
472.3K REACH
across the nation
The Jean School of Nursing and Health Sciences garnered attention.

MassLive, 2025

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WEB
1M NEW USERS
evenly split between Desktop and Mobile
Our website is bringing in new, active users engaging with our content.

Google Analytics, January-December 2024

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Front facade of a large campus building (Alumni Hall) with a cupola

Located in Alumni Hall, the Office of College Communications and Marketing (CCM) supports the marketing and communication needs of Saint Anselm College. Our goal is to help our campus partners present a consistent and effective brand voice across all channels.