Branding Guidelines

Saint Anselm College's branding guidelines are a graphic system—a toolkit of the institutional logo, colors, and typefaces that are associated with the Saint Anselm brand. How we use that toolkit alongside the words and images of our community are what makes us uniquely us.

The branding guidelines reinforce the institution's messages, creating a unified, strong, college-wide identity. Using a basic set of rules ensures that all of Saint Anselm's communications can be easily identified as coming from the same college. The components of the Saint Anselm College brand system include:

  • The Saint Anselm College logo, logo variations, and authorized department and center treatments with respect to logo hierarchy.
  • The Saint Anselm College official colors and accompanying color palette.
  • The Saint Anselm College core typefaces and complete typeface set.

College Logos

Official Saint Anselm College logos are protected assets whose use is governed by our trademark licensing agreement. Exemplar Associates serves as the College's exclusive trademark licensing agent. To download official logos, please visit our Logos page.

Branding Guidelines College logo
Saint Anselm Logo with padding

Primary Logo. This is the Saint Anselm College logo. It is strong, sophisticated, and timeless. The logo should be used in a clearly protected space. It should not be distorted, stretched, or squeezed, nor recreated in any other typeface. 

This is the preferred configuration of the logo.

The logo must be used in its entirety as a graphic/digital image. It may not be separated into component parts, altered in proportion, or printed in color combinations other than those indicated. The logo may not be used with the wordmark or seal, placed at an angle, or positioned off-sides. The logo should not be used as a background image. The wordmark and logo should be used in a size large enough to ensure legibility.

To help ensure the wordmark stands out, allow sufficient “buffer space” around it—clear space without any other type or intrusive artwork. This ensure quick recognition of our logo and our brand.

Space around the logo should be equal to (or greater than) the height of the “A” in Saint Anselm.

Secondary, Tertiary, Wordmark, and Seal logos

Supporting Logos. The secondary logo, tertiary logo, College seal, and wordmark should be used sparingly and only when space prohibits using the primary logo configuration. 

Ideally, we would always reproduce our logo in full color, but from time to time, we may need to print our logo in black and white. 

The Saint Anselm College logo should not be reproduced in any colors other than our standard PMS 289 blue, black, or white. 

If the logo appears over photography, the logo must be positioned so that it lands in an area of the photograph where it is highly visible.

Brand Colors

Our brand colors are colors selected from the Pantone Matching System (PMS). Corresponding color codes for CMYK, RGB, and hex color palettes are provided depending on the usage medium.

Pantone colors for website: PMS 289 (dark blue) and white

Primary. Our school color is a deep blue and we leverage it in all of our communications. We also use white as a color in our palette to encourage an openness in layouts. 

Pantone colors for website: PMS 313 (teal), PMS 2905 (light blue), and PMS 429 (grey)

Highlights. We use our teal, light blue, and grey colors sparingly as highlight colors in our layouts and communication.

For Developers

Our brand fonts have been slightly modified for display on the web in order to meet current WCAG and ADA guidelines for accessibility and overall legibility on digital displays. 

Our CSS font colors for our web environment are outlined on this page. Please reach out to webmaster@anselm.edu with any questions or concerns.

 /* Colors */
  --dark-blue: #001c32;
  --blue: #00325b;
  --teal: #007f9f;
  --teal-60: rgba(0, 127, 159, 0.6);
  --light-teal: #30a3c0;
  --lightest-blue: #ebf0f5;
  --red: #ab1711;

  --white: #fff;
  --white-60: rgba(255, 255, 255, 0.6);
  --lightest-gray: #f5f5f5;
  --light-gray: #d3ddde;
  --medium-gray: #64666b;
  --rich-black: #2b2e34;
  --black: #000;
  --black-60: rgba(0, 0, 0, 0.6);
  --black-20: rgba(0, 0, 0, 0.2);
  --transparent: transparent;

Brand Fonts

Our main licensed brand fonts come from the Archer and Gotham font families. Fonts used in communications should always be our brand fonts, with alternate fonts used only if the main fonts are unavailable. 

Archer font family displayed as an alphabet in capital letters, lowercase letters, and numbers

Archer. Use the following weights: light, book, medium, and semibold (do not use italic weights)

WIndows PC alternate: Times New Roman

Use for: headlines, introductory copy, quotes

Gotham font family displayed as an alphabet in capital letters, lowercase letters, and numbers

Gotham. Use the following weights: light, book, medium, and bold (use italic weights sparingly).

Windows PC alternate: Arial

Use for: body copy, information callouts, subheads