Championing the Brand

Part of being an Anselmian means sharing the Saint Anselm College story consistently and with one voice. That consistency includes championing the brand, which includes photos, fonts, logos, wordmarks, and even our trademark licensing program. Our office can help you hone in on what makes you uniquely Anselmian, and can give you the tools to communicate effectively and on-brand. 

How we look

How we sound

We are passionate, brave, and fun. Saint Anselm is a vibrant campus. Good food, big smiles, and unexpected activities are everywhere. That energy and enthusiasm should come through in everything we do.

We lead lives of meaning. Guided by our commitment to the Catholic, Benedictine tradition, we welcome challenges that push our thinking and develop our character. We are reflective and intentional about what matters most in our lives.

We are confident but humble. We know ourselves and take pride in who we are and how we impact the world. But we are far from arrogant or boastful.

We are welcoming, warm, open, and empathetic. As the world around us changes and grows, so does Saint Anselm. But one thing that remains is our warmth and hospitality. Here, all are welcome.

We are reverent, focused on others before ourselves. Rooted in our values and traditions, our storytelling is about ideas and accomplishments that are bigger than ourselves.

Brand Personality

Our personality sets the tone for how our brand communicates. It articulates the ways that we want our audiences to think and feel about our brand. These six personality traits will drive the voice and image for all brand communications.

RATIONAL
How we want people to think about the brand

  • Classic
    timeless and traditional, but not formal or old-fashioned
  • Dynamic
    using experience to break new ground
  • Contemplative
    taking time to reflect

EMOTIONAL
How we want people to feel about the brand

  • Passionate
    vibrant and enthusiastic about what we do
  • Altruistic
    compassionate and concerned for others
  • Hospitable
    generous and kind

Brand Positioning

Our positioning needs to set the tone and focus for our story, articulating what we stand for. It should identify what our audiences expect from us and elevate the things that we do best. The right positioning gives us ownable territory in the markets where we compete.

Philosophy  (what we believe)
The pursuit of knowledge and truth demands a journey proportional to the reward.

People  (who we serve)
Compassionate, curious, optimistic, and motivated individuals who are interested in developing their best self.

Product  (what we offer)
A faith-inspired liberal arts education that cultivates intellectual, moral, and spiritual growth for a transformative experience and success in career and life outcomes.

Process  (how we do it)
Realizing potential through balance of diverse experiences, rigorous challenges, and nurturing support.

Place  (where we do it)
A student-focused community that encourages contemplation, exploration, discovery, and service.