Offered as a major (B.A.)

The Marketing major prepares students for careers including advertising, sales, brand management, market research. Students will be able to successfully market products and services in different settings (e.g., marketing services, selling to businesses, working for nonprofits etc.). Specific courses focus on various aspects of marketing such as understanding consumer needs and behavior, pricing and product design, promotion and distribution related issues so that students can make effective decisions that will benefit the organization and its stakeholders.

Major Requirements

Economics & Business Department

Featured Course

MK231: Marketing Principles
This course will:

  1. Challenge your perceptions of what marketing is, and what it can be – it’s much more than just advertising!  
  2. Provide knowledge and hands-on skills to help you market products, brands, firms, and even yourself! 
  3. Introduce you to the exciting (and lucrative) possibilities of a career in marketing, one of the most promising job fields in America!