Sports Analytics
Offered as a major (B.S.)
The expansion of data-driven decision-making in professional athletics has created new career opportunities in sports and business. Delve into the growing field as a sports analytics major where you’ll leverage statistical modeling, machine learning, and business intelligence. With Saint Anselm College’s liberal arts foundation, you’ll have a richer understanding of the human experience across cultures and time. Here your education prepares you for careers in a range of roles from training technology analyst and sports statistician to marketing analyst and scouting coordinator. Sports Analytics majors receive interdisciplinary training in mathematics, computer science, marketing, and economics. Throughout your coursework, you’ll explore the role of sports analytics to better understand data visualization and team strategy.
Sports Analytics is a rapidly emerging field, with career opportunities across professional and amateur sports, media, performance and health analytics, and the technology companies that support them. Drawing on some of the most advanced and fascinating data sets, our interdisciplinary program prepares students to succeed in sports or anywhere data drives decision-making.
Featured Course
Sports and Entertainment Marketing
Study the application of the marketing process in the sports industry, including teams, properties, brand partnerships and individual athletes. You’ll examine all elements of the marketing mix from product price to promotion. As a Sports Analytics major, you’ll learn about the research and organization required to successfully implement marketing strategies in the sports world.
Internships for Sports Analytics Majors
As a Sports Analytics major, you’ll be required to complete an internship, preferably in the sports industry. An internship will provide you with hands-on industry experience to strengthen your skillset in postgraduate pursuits. You’ll solve complex problems in the industry by leveraging real-world data and be well prepared for a professional career after leaving the Hilltop. Recent internships include:
- Great Northeast Athletic Conference
- Saint Anselm College Office of Athletic Communications
- New Hampshire Fischer Cats
Sports Analytics and Athletics
At Saint Anselm, roughly 30% of undergraduate students are varsity athletes and 25% participate in an intramural sport. Athletics play a vital role in the College’s culture, and many students have blended their love of the game with academic research. As a Sports Analytics major, you’ll take a deeper dive into the ever-evolving sports industry and examine the data behind the final scores.
Topics You'll Study
- Algorithms, programming languages, and problem-solving skills to manage databases across domains
- Financial and marketing aspects of the sports industry
- How to present complex quantitative results to stakeholders in a meaningful manner
- Model development for performance assessment, injury prediction and game strategy
- Statistical techniques such as descriptive and inferential statistics
Additional Sports Analytics Major Information
First Semester
- HU 103 - Conversatio I
- EN 105 - First Year Writing or Core
- Language
- MA XX - Intro to Sports Analytics
- MA 105 - Introductory Statistics
Second Semester
- HU 104 - Conversatio II
- Language or Core
- MA 205 - Advanced Statistics and Data Visualization
- Advanced Sports Analytics
- Database Management
- Foundations of Data Science and Analytics
- Principles of Marketing
- Sports Economics
- Computer Science
- Data Analytics
- Economics
- Marketing
- Mathematics
- Sports Studies
Find Your Program
Related Majors and Minors
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