Beginning in the fall 2026 semester, Saint Anselm students may combine their passion for sports with their academic interests through two new undergraduate degree programs: Sports Analytics and Business Administration with a concentration in Sports Management.
The business of sports has grown exponentially in the last two decades developing new industries and careers. With progressive courses in business, mathematics, and computer science, Saint Anselm graduates are poised to succeed in this data-driven, decision-making industry.
“As the current Chair of the Economics & Business Department, I couldn’t be more excited about the launch of our new programs in sports,” said Professor Dina Frutos-Bencze, Ph.D.
“These offerings reflect our commitment to high quality programming that is built on years of dedication, collaboration, and faith in the College’s mission. These programs also directly respond to the growing academic and professional opportunities in the sports industry. I’m looking forward to seeing how these programs will energize our curriculum, strengthen partnerships, and open new pathways for our students’ success.”
The newest majors align with Saint Anselm College's commitment to academic rigor and professional preparation by blending liberal arts education with real-world applications. Both new majors require internships.
Business Administration with Concentration in Sports Management, BA
The sports management track provides business administration majors with specialized expertise in sports economics and analytics to compliment the foundation in business disciplines (including economics, accounting, operations, marketing, finance, and management).
Students are equipped with the knowledge and skills to assess financial and operational dynamics in professional, collegiate, and amateur sports organizations. Specialized sections in capstone courses demonstrate how to apply management principles to the unique challenges of the sports world. Graduates are well-positioned for careers in sports marketing, event and facility management, sports analytics, athletic administration, and sports media, among other fields.
Learn more about majoring in Business Administration with Sports Management →
Sports Analytics, BS
Combining mathematics, computer science, economics, and marketing, sports analytics provides a strong foundation in statistical modeling, data visualization, machine learning, and business intelligence, with applications in player performance evaluation, team strategy, sports marketing, and fan engagement.
Students will gain hands-on experience through coursework, internships, and research projects, leveraging real-world data to solve complex problems in the sports industry. Graduates will be well-prepared for careers in professional sports franchises, sports media, supporting tech providers, and other data-driven roles in the sports industry.
“Sports Analytics is a rapidly emerging field, with career opportunities across professional and amateur sports, media, performance and health analytics, and the technology companies that support them. Drawing on some of the most advanced and fascinating data sets, our interdisciplinary program prepares students to succeed in sports or anywhere data drives decision-making,” said Mathematics Professor Stephen Shea, Ph.D.
Learn more about the Sports Analytics major →
The college is excited to share the addition of three new certificate programs: Artificial Intelligence, Humanities, and Multimedia Journalism. Students can accomplish these certificates through three course electives.
Applied Artificial Intelligence (AI) certificate prepares students with the knowledge and skills to understand and leverage AI. See the Applied Artificial Intelligence certificate requirements →
Humanities certificate builds upon students’ academic experience in the College’s liberal arts core courses to strengthen their understanding of the human experience. Learn more about a certificate in the Humanities →
Multimedia Journalism certificate provides students with the writing, production, and ethical dimensions of contemporary journalism through a liberal arts lens. Discover more about the certificate in Multimedia Journalism →
Current students interested in these programs should discuss their options with faculty advisors.
Related Links
- Athletics play a vital role in the College’s culture, and many students have blended their love of the game with academic research. Take a deeper dive into the ever-evolving sports industry and examine the data behind the final scores. Learn more about undergraduate research→
- Chemistry meets art →