Course Sequence Outline


Freshman Year:
Fall

  • Conversatio I
  • Core Course
  • Core Course
  • Principles of Micro-economics

Spring

  • Conversatio II
  • Freshman English
  • Core Course
  • Principles of Marketing

The Marketing major prepares students for careers including advertising, sales, brand management, market research. Students will be able to successfully market products and services in different settings (e.g., marketing services, selling to businesses, working for nonprofits etc.). Specific courses focus on various aspects of marketing such as understanding consumer needs and behavior, pricing and product design, promotion and distribution related issues so that students can make effective decisions that will benefit the organization and its stakeholders.

 

Requirements for the Marketing major:

Business Core: Principles of Microeconomics (EC141), Business Statistics (BU121), Financial Accounting (AC111), Financial Management (FI 261)

Marketing Core: Principles of Marketing (MK 231), Consumer Behavior (MK 233), Marketing Research (MK332), Marketing Management (Capstone) (MK331)

Marketing Electives: Any 3 MK courses not listed above.