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Marketing

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Course Sequence Outline


Freshman Year:
Fall

  • Conversatio I
  • Core Course
  • Core Course
  • Principles of Micro-economics

Spring

  • Conversatio II
  • Freshman English
  • Core Course
  • Principles of Marketing

The Marketing major prepares students for careers including advertising, sales, brand management, market research. Students will be able to successfully market products and services in different settings (e.g., marketing services, selling to businesses, working for nonprofits etc.). Specific courses focus on various aspects of marketing such as understanding consumer needs and behavior, pricing and product design, promotion and distribution related issues so that students can make effective decisions that will benefit the organization and its stakeholders.

 

Requirements for the Marketing major:

Business Core: Principles of Microeconomics (EC141), Business Statistics (BU121), Financial Accounting (AC111), Financial Management (FI 261)

Marketing Core: Principles of Marketing (MK 231), Consumer Behavior (MK 233), Marketing Research (MK332), Marketing Management (Capstone) (MK331)

Marketing Electives: Any 3 MK courses not listed above.

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Four Alumni Included on New Hampshire’s 40 Under Forty

New Hampshire Union Leader’s “40 Under Forty” includes four Saint Anselm alumni in their list of young and talented citizens and leaders.
Academics
October 15, 2020

Winter Session offers Wide Range of Courses and Credits

During winter break, the college will of...
October 15, 2020

Winter Session offers Wide Range of Courses and Credits

During winter break, the college will offer a variety of 2- and 4-credit courses for students.
Faculty & Staff
September 24, 2020

Eleven faculty Retired

Eleven faculty with more than 300 years ...
September 24, 2020

Eleven faculty Retired

Eleven faculty with more than 300 years of combined service retired at the end of the 2019-2020 academic year.

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